Ask: the Counterintuitive Online Method to Discover Exactly What Your Customers Want Buy . Create a Mass of Raving Fans and Take Any Business Next Level

BizWorld: How to Create an Irresistible Business Universe Your Customers Love Buy...

How to Make People Buy: The Art & Science of Enabling, Engaging,...

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

The Aladdin Factor: How to Ask for What You Want and Get It